Supreme Box Logo Tee Camo Khaki FW23

Supreme is a streetwear brand born in New York in 1994, founded by James Jebbia. Initially conceived as a skateboard shop, Supreme quickly grew to become one of the most iconic and influential brands in the world of streetwear fashion.

The brand's distinctive logo, featuring the word "Supreme" in white on a red background, is inspired by the work of conceptual artist Barbara Kruger. In addition to selling apparel and accessories, Supreme is known for its exclusive collaborations with major brands such as Nike, The North Face, Louis Vuitton and artists such as Takashi Murakami and Damien Hirst.

Its collections are released seasonally, with the so-called "drop" system, in which the products are made available in limited quantities, creating huge hype and lines of fans waiting outside stores or online to buy the items before they sell out.

Supreme is known for its unique aesthetic, which blends pop culture, skateboarding, hip-hop, punk rock and contemporary art, creating a cult following around the world.