Queio e Son Ludo: A Pop-Up That Inspired New Design Collaborations in Brescia
by Nicola Ranucci
On December 3, 2022, Queio hosted its first pop-up store in the heart of Brescia, an exclusive collaboration with the Son Ludo brand. This initiative, born with the aim of making Son Ludo known to a wider audience, turned into an opportunity to reflect on the role of physical spaces dedicated to young creatives and new brands in our city. This pop-up was not just an event: it became an opportunity to develop new collaborations, confirming the importance of offering a stage to emerging designers and new brands.
The Pop-Up Store Idea: Why Son Ludo?
Son Ludo, a young and fresh brand, perfectly represents the innovation and creativity that we at Queio try to promote. This first pop-up store has strongly highlighted a common desire among our community: to have a space in the city that gives visibility to emerging talents and new trends. The pop-up with Son Ludo has received an excellent response from the public, demonstrating how widespread interest there actually is in exploring and discovering new brands.
Why Does Brescia Need a Space for Young Designers?
The positive response to the pop-up highlighted a key aspect: Brescia, a city rich in culture and history, needs an urban space that serves as a platform for emerging brands and first-time designers. Large Italian cities often provide visibility to new talents, but events like Son Ludo show how important it is to develop a support system for innovative design even in medium-sized cities, like Brescia.
Through this initiative, we at Queio have understood that creating a meeting point between the public and the new generations of designers responds to a real need. Our goal is therefore to offer a space that is not only commercial, but that becomes a place of discovery and inspiration, where designers and creatives can make their ideas known.
A New Chapter: Future Events and Collaborations
From the experience with the Son Ludo pop-up, the idea of expanding this initiative was born. Starting from this event, we decided to create a series of collaborations and events aimed precisely at promoting new talents. We want Queio to become a point of reference for those seeking innovation and creativity, where designers can connect with the public, sharing not only their products, but also their journey and their stories.
Our commitment is to continue hosting events that enhance emerging brands, organizing workshops, temporary exhibitions and collaborations that bring the energy and originality of the new generation of designers to Brescia.
An Invitation to Discover New Talents
Whether you are a design enthusiast, a trend explorer or simply curious, we invite you to visit Queio and discover our events agenda. Each pop-up is an opportunity to immerse yourself in the world of design and meet the creatives who are shaping the future of fashion and style. We are excited to see how our space can continue to grow with the talent we host.
This article not only celebrates the success of the pop-up with Son Ludo, but also reinforces Queio's mission to build a bridge between young designers and the public of Brescia, consolidating our space as a hotbed of innovation and creativity.